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What to Understand About the
Housing Market Before Trying to Sell

home equity articles and tips


When you put your home up for sale, the goal is to sell it as quickly as possible. Getting a home off of the market in a timely manner is much easier when you understand the market conditions that you face. Knowing what you are up against may result in a more realistic list price or a more effective approach when negotiating with buyers.

Always Know Whether Buyers or Sellers Control the Market

In a seller's market, you may be able to list your home for whatever you want and get an offer quickly. In a buyer's market, it may take creative pricing and other incentives to entice someone to put an offer on the home. Knowing who has the upper hand can help you craft a marketing strategy that works in your favor.

What's Attractive About the Area?

Those who are looking to buy a home want something that is located in a reasonably safe part of town. They also want something that is close to roadways, attractions or other items that may improve their quality of life. For instance, if you were selling a home in San Antonio, you may talk up the Spurs NBA franchise or other entertainment options in the city.

What Makes Your House Stand out?

In addition to a nice neighborhood, buyers want to live in homes that meet their needs. Therefore, you should take time to research whether people would pay more for smart technology or LED lights instead of halogen bulbs throughout the property. While you may not be able to meet a person's every need, meeting as many as possible may make your home more popular than others up for sale.

Where Will You Go Next?

After you sell your home, you will still need a place to live. Researching current inventory levels may help guide your decision as to where you go after you home is sold. Depending on current market conditions, you may decide to rent instead of buy or live in a different part of town. If the housing market is tight, it may be best to postpone the sale until it becomes possible to find a new place to live.
As a general rule, the market dictates whether or not a home is sold. If you don't know what people are looking for, it may be tough to showcase your property as one worth purchasing right now.