Part of the nBuy Life Event Network

Our home planning centers: 

Real Estate 101:
5 Innovative Ways to Boost
your Home's Market Appeal

home equity articles and tips


Selling a home can be stressful, time-consuming, and challenging. Still, approaching it the right way can help you get more for your home and get it sold faster. You're probably familiar with some of the more common ways of boosting your home's market appeal, such as fixing up your curb appeal and getting rid of clutter. Here are five more innovative strategies to capture the attention of potential buyers.

1. Digital Marketing

More than 92% of homebuyers start looking for houses online, and you can bet they won't bother to visit your home if they don't like the pictures they see. There are plenty of ways you can increase your home's market appeal through online marketing; along with advertising on social media and making sure your home is listed on the MLS with photos, don't be afraid to get creative. Companies like Obeo offer unique marketing strategies that can get your home sold faster and for more money. For example, why pay to rent or buy new furniture for traditional home staging when virtual staging works just as well to make your home show at its best online?

2. Make Eco-Friendly Improvements

As you consider what potential buyers will most want in your home, your mind probably goes first to items like a renovated kitchen and closet space. One factor many home sellers forget is that a huge number of buyers today are interested in environmentally-friendly, money-saving improvements. There are many ways to improve your home's energy efficiency. Some low-cost ideas include low-maintenance, drought-tolerant landscaping and a water filtration system in the kitchen.

3. Create an Outdoor Living Space

According to a National Association of Realtors (NAR) survey, over 50% of buyers are willing to pay extra for a defined outdoor living area. Go beyond the standard deck or patio; buyers today are looking for outdoor kitchens, fire pits, audio systems, and screened porches.

Remember that the details can pay off. Consider creating a portal to your outdoor space with an arbor or trellis over your walkway and cover up outdoor eyesores like AC units with lattice fencing or screens.

4. Create Open Space

Buyers today are looking for open floor plans, especially with a living room right off the kitchen. Getting rid of your kitchen island or a non-structural wall doesn't need to cost much but it can improve the flow of your home and attract more buyers.

5. Bring in More Light

Buyers don't want to walk into a home that seems dim. Move beyond just opening the drapes for the open house; find ways to improve your home's lighting. Dimmer switches in the bedrooms and living rooms are a great choice as well as sun tubes. Sun tubes, or tubular skylights, are a fraction of the cost of a skylight installation and use reflective material to funnel light from the rooftop through your ceiling fixture.

While some of these ideas require an investment in your home before you sell, they're all guaranteed to garner more attention from potential buyers. Move beyond traditional strategies to sell your home; getting creative can pay off big in the form of a faster closing and more profit.